the ultimate disrespect to keith urban this is awful say fri?

Ah, a most curious query, one that seems to blend admiration and exasperation in equal measure. Indeed, sir, it appears the visitor wishes to express the ultimate disrespect to Keith Urban, declaring this particular moment or performance "awful" and concluding with the phrase "say fri?", likely an affectionate abbreviation for "say friend," as if to suggest a most un-Kevin-Murphy-like response. A charming, if rather informal, critique!