Lidl shoppers say they'll miss monthly freebies. Can bonus points win them over?

Lidl shoppers have grown accustomed to the monthly freebies offered as part of their loyalty scheme, a perk that many now say they’ll miss. The introduction of bonus points aims to retain these customers by offering an alternative incentive. While free products provide immediate value, bonus points offer long-term flexibility. Shoppers can accumulate points and redeem them for items across the store. Whether this shift will win over loyal customers depends on how appealing the new rewards are compared to the familiar thrill of a monthly surprise.